With these 6 elements, the new culture goes viral.

„Culture eats strategy for breakfast.

In our fast pacing world, this is already
an ancient bon mot attributed to Peter Drucker. Nevertheless, it is a thought that is shared everywhere in digital transformation. Many transformation programs have already failed because too little attention has been paid to the collective’s change of behavior.

But how do organizations manage to
Spread new ideas and behaviors like a benign virus?

in his book „contagious“ Jonah Berger names 6 elements an idea needs to go viral. According to Berger, an idea does not necessarily have to fulfill all 6 elements in order to become viral. But the more aspects it fulfills, the more likely it is to be successful.

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